Sam Jennings grew up in Chicago and attended college at the School of the Art Institute of Chicago. For 9 years he worked for the musician Prince, developing his online business, the NPG Music Club, as well as designing the packages of several major label Prince albums, including 3121 and Musicology. Since then he has done creative projects for Pearl Jam, David Bowie, Gorillaz, Swedish House Mafia, EBONY Magazine, and most recently designed the album package for Avril Lavigne’s seventh album, Love Sux, released in February 2022.