THE SHOW
Jonah Berger is an internationally recognized expert in persuasion and change. In addition to being a professor at Wharton, he’s written three books that help leaders and innovators create change in their organizations and lives. In this conversation, we discuss Jonah’s best advice and the surprising tips that work for being more influential and effective personally and professionally. Whether you’re leading a group at work or trying to persuade family members at home, this conversation has proven advice to improve your outcomes.
Behind His Brilliance: Curiosity
Say hi to Jonah on Twitter: @j1berger
THE GUEST
JONAH BERGER | Professor + Author + Speaker
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.
Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.
TOPICS COVERED
Jonah’s path into his career
How becoming a proficient storyteller can make you more persuasive
How to influence and persuade the people around you more effectively
Why you should create a menu for yourself (and others) to be more persuasive
What tactical empathy is and how to use it to be more persuasive
How switching costs affect our decisions and how to shift our thinking about them
And much more
STUFF MENTIONED IN THIS EPISODE
Jonah’s books: Contagious, Invisible Influence, Catalyst
The Tipping Point by Malcom Gladwell (Jonah’s book pick)
Made to Stick by Chip Heath and Dan Heath (Jonah’s book pick)
Predictably Irrational by Dr. Dan Ariely (Jonah’s book pick)
The Diffusion of Innovations by Everett Rogers (Jonah’s book pick)
Dan Pink books (Jonah’s book pick)
